Matter

Stop Networking and Start Focusing on Relationships That Matter

Podcast, Scott Gerber, SEO BLOG, Superconnector /

Marketing Podcast with Scott GerberPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business Relationships […]

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Does “search satisfaction” matter more than click-through rate in SEO?

click models, click-through rate, Development, search satisfaction, SEO, SEO BLOG, technical seo /

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has released several research papers that

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Does trust matter more than growth? Salesforce’s Benioff thinks so.

A-From MTT, Channel: Martech: Marketing, Martech Column, Martech Marketing, SEO BLOG /

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s

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Why Digital Marketing is Crucial—No Matter the Size of Your Business

b2b, Consumer, Digital Marketing, SEO BLOG /

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement

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What Is an API & Why Does It Matter?

Analytics, Android apps, API, APIs, app, Application Programming Interface, apps, code, Developer, Developers, Engineer, Engineers, mobile apps, Programmer, Programmers, programming, SEO BLOG, Sprout Engineering /

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of

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Why Celebrating Your Wins (No Matter How Small) is Good for You and Your Business

productivity, SEO BLOG /

They say it’s always better to give than to receive. While that may be true for the most part, it doesn’t always apply to gratitude. I’ve previously written that giving gratitude to others in business is a way to strengthen client relationships, motivate team members, and increase employee productivity. But what about you? Who claps for

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Why centralized local sponsorship campaigns matter for multilocation brands

Channel: Local, How To Guides: Local Marketing, Marketing Strategies Column, SEO BLOG /

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale. Some companies approach local sponsorships on a location-by-location level,

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Why Happy Employees Matter Just as Much as Happy Customers to Your Company’s Bottom Line

Lead, SEO BLOG /

Who is more important to an organization: customers or employees? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Bruce Claver, Luxury Hospitality, Client Experience Expert, Trainer, and Speaker, on Quora: Which comes first, the chicken or the egg …

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