Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places, Facebook’s audience has shrunk. In other areas, audience sizes are […]
27 Facebook Demographics that Matter to Marketers in 2020 Read More »
Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of social networks has evolved. 10 years ago, people were actively sharing personal updates, thoughts and opinions with friends and family, but today, these platforms have taken on a more
Does Social Media Matter in the B2B Purchase Journey? Read More »
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”, the
Why they matter so much in content strategy Search Engine Watch Read More »
You’ve heard it before, and I’ll say it again. Account-based marketing is just good B2B marketing. Of course we want to target the right people at the right companies at the right time with the right message. Sure, we want reach, but more importantly, we need accuracy. Lead-based demand gen isn’t cutting it anymore; marketers
How to Build an ABM Program like Salesforce (No Matter Your Readiness) Read More »
We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe
Statistics That Matter About The State of Work Read More »
Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive
33 Facebook Stats Marketers That Matter to Marketers in 202 Read More »
Whether you are concerned with your E-A-T score, the recent BERT update, real or imaginary “LSI keywords“, or, like me, you are just trying to publish the best damn content on the web, this blog post will teach you about using Slack as a tool to improve your online marketing through finding subject matter experts
How to Find Subject Matter Experts Using Slack & Other Web Communities Read More »
I recently was live chatting to my followers about a mind shift or a shift in thinking in regards to your social media marketing in terms of online assets. The idea came to me after a chat with my son and we were talking about businesses, and how many of us will use a strategy
No Matter If We Like or Hate It, Isn’t Facebook Your Biggest Online Asset? Read More »
As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Bonus: Download a free checklist that reveals the exact
37 Instagram Statistics That Matter to Marketers in 2020 Read More »
Link diversity or diversifying your link profile is very popular term nowadays in blog posts or within the community. People are using them for a good purpose like greasing the backlinks. As the time is moving forward, link diversity is appearing more important and has become a part of every serious SEO provider’s link building
Link Diversity or Diversifying Links Matter a Lot For SEO Read More »
