Matters

Q&A with Cassie Young: Why Ecommerce Personalization Matters

Q&A with Cassie Young: Why Ecommerce Personalization Matters

Why do you need to focus so much on customer behavior data when you plan your email marketing campaigns? And why do you need to personalize emails when you promote your digital storefront? How will automation help you personalize better and smarter—and more creatively? No doubt, those questions—or a few like them—have crossed your mind …

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Google has achieved quantum supremacy. Here’s why it matters

For the first time ever, a quantum computer has performed a computational task that would be essentially impossible for a conventional computer to complete, according to a team from Google. Scientists and engineers from the company’s lab in Santa Barbara announced the milestone in a report published Wednesday in the journal Nature. They said their …

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Compliance Matters: Data identification and classification

Compliance is all about adhering to regulations established by governments and industries. The main focus of those regulations as they pertain to IT professionals can be summed up in one word: privacy.  Most of our compliance efforts are directed at protecting the privacy of personal identifiable data coming through our networks, stored on our systems, …

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