Matters

Why Email Data Quality Matters: Excellence from Expedia – Validity

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective […]

Why Email Data Quality Matters: Excellence from Expedia – Validity Read More »

Why Website Load Time Matters in 2020 [Infographic]

SEO BLOG / Good To SEO

Most marketers know that having a speedy website matters. But just how important is site load time? One-fourth of Internet users say they would abandon a site that takes more than four seconds to load, 46% say they don’t revisit poor-performing sites, and even a one-second delay reduces customer satisfaction 16%. In other words, having

Why Website Load Time Matters in 2020 [Infographic] Read More »

What happens before your team hits send matters. Here’s why. – Litmus

SEO BLOG / Good To SEO

Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning

What happens before your team hits send matters. Here’s why. – Litmus Read More »

Why Site Speed Still Matters (Revisited)

SEO BLOG / Good To SEO

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic,

Why Site Speed Still Matters (Revisited) Read More »

Google SEO Techniques that Will Matters More in the Next Generation

SEO BLOG / Good To SEO

In today’s digital world, search engine optimization sounds more in almost every business. Business owners show more interest in optimizing the websites to hold the top position in the search engine results. Until now, there are a plethora of SEO strategies that have yield better results for modern business. These SEO strategies are getting advanced according to

Google SEO Techniques that Will Matters More in the Next Generation Read More »

6 Reasons Why Your B2B Branding Matters

b2b industry, branding, Marketing / Good To SEO

By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B

6 Reasons Why Your B2B Branding Matters Read More »

Why SEO Still Matters In 2020

SEO BLOG / Good To SEO

It seems like every day some new “strategy” or technology comes out claiming to the next best thing for business owners. It then becomes hard to determine what actually works for growing your business and what’s just snake oil. If you’re feeling disillusioned by the countless methods and tools out there, then you might also

Why SEO Still Matters In 2020 Read More »

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

SEO BLOG / Good To SEO

Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected Read More »

Search Intent: A great way to optimize your website | Marketing Matters

SEO BLOG / Good To SEO

That’s why we believe it’s essential to understand one component that can help further improve your data collection to get high ranks on search engines — that is, search intent. Search intent is the reason why people search for a specific service, product, answer, etc. It gives you and your company additional insight into a

Search Intent: A great way to optimize your website | Marketing Matters Read More »

What Matters More for Your Email Marketing?

SEO BLOG / Good To SEO

When it comes to email marketing, what holds the most weight, email content, or email design? The answer, which likely isn’t very surprising, is that it’s both! Successful emails are balanced, beautiful, and pleasing to the eye. They’re also filled with valuable, conversion-driven content for your subscribers. And you’ll need to prioritize both if you

What Matters More for Your Email Marketing? Read More »