How Measurement Is Driving Influencer Marketing’s Maturation
March 10th, 2020 Marketing Kai Tu At one time, influencer marketing consisted of finding the most prominent celebrity a brand could afford, striking a deal with them to post about your product, garnering a bunch of views, and calling it a day (or campaign). But the industry is undoubtedly growing up, especially as it pertains […]
How Measurement Is Driving Influencer Marketing’s Maturation Read More »