Mature

A case study for delivering performance in a mature Google Ads account

Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a flop your obviously in trouble, but if it turns out successful, you can run into other challenges. Campaigns that are successful over a long period can …

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14 Skills for New, Growing, & Mature Content Marketing Programs

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this …

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More Mature Content Marketing? Do These 5 Things (48)

A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles, infographics, video, and interactive content published daily to …

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