This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty much forgotten those, which seems right on track. But TurboTax just reminded me that I’m still waiting to finish one crucial […]
5 Ways We’re Maximizing Our B2B Advertising Budget Read More »
Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to
Maximizing Facebook Campaign Budget Optimization Read More »
Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change that. Hopefully, after reading this, you’ll
SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads Read More »
You are now reading Part 2 of the series and we’ll be going over the last two important factors when maximizing your YouTube.com videos. This is important because we all know how important YouTube is when building brand awareness and this can be huge for someone starting out in the industry. The next two I’ll
YouTube.com is amazing to promote your blog and content. It has been used by millions to generate niche relevant traffic to their blog and even generate money. YouTube.com does pay when views hit a certain threshold, however, the EXACT value is known to me. What I can tell you is YouTube.com can be amazing to
Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most of these numbers perfectly. Do Snapchat Marketers
A Marketer’s Guide to Maximizing Returns from Snapchat Read More »
A lot of companies know that their employees are valuable. Yet, a report from Gallup reveals that 33 percent of U.S. workers are engaged and 51 percent of employees are searching for new jobs. Losing your workforce to competitors can undermine the time and money you’ve invested. Understanding these costs can help you realize how
Maximizing the Return on Your Talent Investments – Small Business Trends Read More »
LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’. Hmmm… now that doesn’t sound very warm and friendly, does it? In actual fact, LinkedIn is more like a ‘human’ platform for meaningful engagement. No longer do users simply turn to LinkedIn when they want to search for a new job or share a professional
A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn Read More »
As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited window of opportunity for capturing a user’s attention, it’s becoming ever more important that their website experience be unique, inspiring, graceful, fun and satisfying. Why user experience matters Great user experience
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these skills as part of your
Maximizing the potential and value of your SEO team Read More »
