Social Media – Employees as Brand Advocates: IBM’s Ethan McCarty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ethan McCarty is director of enterprise social strategy and programs at IBM, where he is part of the IBM Design Lab senior leadership team. I invited Ethan to Marketing Smarts to talk about IBM Voices, the company’s social aggregator platform, which …

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