You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most companies are either under-qualifying or over-qualifying leads,” PointClear‘s Dan McDade told me during this week’s episode of the Marketing Smarts podcast (you can listen to it above). On the under-qualification front, the culprit tends to be the “cost-per-lead” mentality. […]