Friday 13 March 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Innovation and creativity are key to sustained success in the […]
McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate
Ronald running to find a defibrillator DON’T SHAKE or Grimace the next time you’re driving through a McDonald’s and are served by a robot. The chain of alleged restaurants has this week announced it is buying a voice AI startup called Apprente, which will allow it to dispense with using actual people talking at you through
McDonald’s is starting a tech division to automate drive thrus and we can’t even Read More »
Item specifics Seller Notes: “To have a successful business in today’s world most of us will need a good online presence with a web page that features all that we offer. But even before that is accomplished our website will need to be found. After spending thousands of dollars in developing their websites many continue
Website Name For Sale URL Address mcpick4.com Perfect for McDonald’s Lovers Read More »
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can accurately deliver “end-to-end supply chain transparency and clarity” on digital ad spend. “Blockchain is a new technology being tested in many diverse industries. It’s great to be one of the
“Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We’re the
How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth Read More »
“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing customer who wants just an
McDonald’s Is Seriously Looking At Offering Vegan Burgers Worldwide Read More »
McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP is “the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to
McDonald’s Restaurants Launch Campaign to Hire Older Workers Read More »
Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest
Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO Read More »
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks
