McDonalds

10 brilliant digital marketing campaigns from McDonald’s – Econsultancy

Advertising, McDonald's, Strategy /

McDonald’s has come with some clever marketing campaigns over the years, often using digital to drive people towards those magical Golden Arches. These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded. 1. Hands Full […]

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Burger King trolls McDonald’s with reverse geotargeting to promote its app

Burger King, McDonald's, Native Apps, social /

Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at

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McDonald’s Thinks Its Fresh Beef Quarter Pounder Will Have a Bizarre Effect on Those Who Try It

Marketing, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  McDonald’s is a little like Apple, really.  Except, I fear, not quite as clever. You see, the burger chain has hopped up onto an idea that others have been trying for years. Apple at least puts a twist on

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In an Eye-Opening Result, Teens Declared They Have a New Favorite Fast-Food Chain (No, Not McDonald’s)

Marketing, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Here’s your test question for today. How much of their money do teens spend on food? 10 percent? 15?  Actually, according to the bi-annual Taking Stock With Teens survey performed by investment bank Piper Jaffray, the answer

In an Eye-Opening Result, Teens Declared They Have a New Favorite Fast-Food Chain (No, Not McDonald’s) Read More »

How You Order at McDonald’s Could Accidentally Lead to Hordes of Upset Customers and Workers

Innovate, SEO BLOG /

It’s mind-numbingly easy to place your McDonald’s order with the swift tap of a touchscreen. You need not even interact with a human, thanks to delivery through UberEats, mobile ordering with curbside pickup and in-restaurant touchscreen kiosks. To maintain its head honcho fast food spot, McDonald’s has infused technology throughout their ordering experience. This presents

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Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement

SEO BLOG, Social Media Toolkit /

It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make

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McDonald’s Just Had the Single Worst Day in Its Company’s History. Here’s What Happened

money, SEO BLOG /

Have you tried the new not-really-a-Dollar Menu at McDonald’s? According to the numbers, you probably haven’t. And that’s hurting McDonald’s, the world’s second-largest restaurant chain, to the tune of billions of dollars. So much so, that McDonald’s just suffered the worst day in its entire history, at least by one metric: the total dollar drop

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Disturbing Video Shows Customer Being Kicked Out of McDonald’s After Buying Homeless Man Food (But What Really Happened?)

Lead, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  It’s the apparently mundane stories of how one person treats another that end up in so many viral videos. In the middle is often a brand.  At the heart, though, are judgments of business and humanity. One that has

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In a Stunning Move, McDonald’s Just Announced That It’s Making Big Changes To Some of Its Most Popular Meals

Marketing, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Some companies occasionally look at themselves in the mirror. McDonald’s has clearly decided to see a shrink. It’s begun to address so many of the issues that, for years, frustrated real people. Things like fresh beef and

In a Stunning Move, McDonald’s Just Announced That It’s Making Big Changes To Some of Its Most Popular Meals Read More »

McDonald’s Just Did Something So Stunningly Strange That It’ll Make You Wonder What’s Coming Next

Marketing, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  If there’s one thing McDonald’s wants you to think right now, it’s that it isn’t, you know, McDonald’s. Not the old McDonald’s, that is. Not the old, slightly worn, very predictable McDonald’s where the ice-cream machines rarely

McDonald’s Just Did Something So Stunningly Strange That It’ll Make You Wonder What’s Coming Next Read More »

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