meaningful

Clumsy Social Media Campaign Against Coronavirus Misinformation May Have Drastically Reduced Public Awareness of Pandemic in Early February; Delayed Meaningful Preparation by Weeks : socialmedia

Clumsy Social Media Campaign Against Coronavirus Misinformation May Have Drastically Reduced Public Awareness of Pandemic in Early February; Delayed Meaningful Preparation by Weeks : socialmedia

It was widely publicized in late January that social media companies including Facebook and Twitter were going to crack down on Coronavirus related misinformation. This effort by social media companies was unprecedented, with Consumer Reports saying in an article that “experts say their efforts appear more aggressive than any previous crackdown on false and misleading

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Lisa Dubina

Why consumer culture & identity is meaningful for brand

Lisa is a Senior Analyst at Mintel responsible for the Consumer Culture and Identity library, creating reports focused on the underlying psychographic factors that impact how consumers identify and express themselves, as well as purchase behaviors across categories. February 25th, 2020February 25th, 2020 In 2020, Mintel is taking a deep dive into the world of

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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud

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Why You Need Meaningful and Actionable Metrics for Your Small Business

Meaningful and actionable. I learned the meaning of those two words very early in my career and they have stuck ever since. If you’re a small business that wants to grow, you can’t underestimate the value of sales metrics. On a macro level, metrics allow you to set realistic goals for company growth and measure progress. On

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3 ways to create more meaningful marketing content

The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of

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