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Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You

Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with …

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What Facebook’s Changes to Organic Page Impressions and Gray Verified Badges Means For Your Business

October 22nd, 2019 Marketing Erica Perry When they were first unveiled in 2007, Pages were described by Facebook Founder Mark Zuckerberg as “a completely new way of advertising online.” Though they’ve continued to evolve with the platform, at their core Pages have always represented a unique ability for brands to talk directly with their customers …

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