I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have […]
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy) Read More »
COVID-19 has shown that for many office workers, remote work is feasible or even preferable to the daily office commute. Even as lockdowns are slowly eased, as many as 75% of employees prefer to work from home out of caution or convenience. This has dramatically accelerated a trend towards remote work that was already underway
Is the office dead? What COVID-19 means for the future of property tech Read More »
Tony Villanova – May 11, 2020 Google’s announcement on January 14, 2020 “Building a more private web: A path towards making third part cookies obsolete” will eliminate third-party cookies within 2 years. To find out why this is important and how it could impact you, lets start off with defining what a cookie is. A
Google’s Cookie Update & What This Means for Your Business Read More »
By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be infected (or will pass
What The Coronavirus (COVID-19) Means For Marketers Read More »
February 3rd, 2020 Marketing Erica Perry Two years ago Facebook hinted at giving users an option to remove the browsing history utilized it us to deliver targeted ads at its annual F8 developer conference following the Cambridge Analytica Scandal. Fast forward to today, and after several unexpected delays, the platform is pulling the trigger officially.
What the New ‘Off-Facebook’ Activity Tool Really Means for Advertisers and Users Read More »
December 20th, 2019 Marketing Erica Perry Instagram’s newest update to Stories just made photo-sharing a whole lot easier. Appropriately dubbed, ‘Layouts,’ the update enables users to share multiple photos in a single post via a collage. Specifically, six different photos can be uploaded at a time, versus the original one-image-per-Story process. Users can add a
What Instagram’s Layout Mode Means for the Growth of UGC Read More »
We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers) Read More »
November 19th, 2019 Marketing Erica Perry Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube. To tap into this trend and how more shoppers are using video
What It Means for Your Visual Advertising Efforts Read More »
Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with
Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You Read More »
