November 19th, 2019 Marketing Erica Perry Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube. To tap into this trend and how more shoppers are using video …
What It Means for Your Visual Advertising Efforts Read More »
Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with …
Another CMP Gets Swallowed Up (Percolate, By Seismic), And What It Means To You Read More »
For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? BERT is a Major Google Update According to Google this update will affect complicated search queries that depend on context. This is what Google said: “These …
October 22nd, 2019 Marketing Erica Perry When they were first unveiled in 2007, Pages were described by Facebook Founder Mark Zuckerberg as “a completely new way of advertising online.” Though they’ve continued to evolve with the platform, at their core Pages have always represented a unique ability for brands to talk directly with their customers …
Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we …
What California’s New Data Privacy Act Means for Marketers Read More »
