With more social platforms looking to integrate direct selling tools, social commerce looks to be the next major retail shift. Here are some tips on how you can prepare your business. Source link
The Rise of Social Commerce – and What it Means for Your Brand [Infographic] Read More »
In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site. When you have multiple layers of a marketing funnel, every conversion just isn’t created
Conversion Value: What It Means & Why It’s Crucial to Your Business Read More »
House Speaker Nancy Pelosi on Tuesday announced a formal impeachment inquiry against President Trump. To no one’s surprise, the stock market took a nosedive in the aftermath of the announcement, leading business owners and shareholders alike to wonder how this will impact their bottom line. Jim Cramer discussed the topic on Mad Money, making a
California legislators on Tuesday approved a landmark bill that would consider contractors for companies like Uber and Lyft as “employees.” The state Senate voted in favor of the bill — dubbed Assembly Bill 5 (AB5) — that would ensure gig economy workers in companies like Uber, Lyft, and DoorDash are entitled to minimum wage, workers‘
California passes landmark gig workers’ rights bill — here’s what that means Read More »
To cement trust and drive business success, we must be able to explain how algorithms “think.” Artificial intelligence (AI) promises to help companies accomplish business goals in the short and long term. But if companies can’t demonstrate that AI has been correctly programmed, people may be less likely to trust AI-powered systems. It’s natural for
from the oof dept We were just discussing how there are some cracks starting to show in the PR war that Epic decided to kick off when it initiated the PC gaming platform war against Steam. Part of the problem Epic has is that, despite its attempt to frame its exclusivity deals as some attempt
Another Bad PR Sign: Indie Developer Shuns Epic Store, Saying ‘My Word Means Something’ Read More »
Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success. But times are changing. According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for
Together with ERP, blockchain can help CFOs streamline processes, enhance transparency, and create new ways of working with partners and customers. Can you imagine a future in which your finance organization and external business partners have a common system to transact, store, and access records for payments, orders, and reporting—a future in which processes
SEO still reigns supreme, but voice adds a complex new wrinkle to the search landscape. Did you know that there are more than 3.5 billion searches made online every day? Because of this, organizations have long placed a premium on search engine optimization (SEO). If you don’t show up for the terms your target audiences
The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett and GateHouse Media—are consolidating to create one media behemoth, with an eye to reducing overhead and preserving their papers’ profits. CNN reported: New Media Investment Group, the parent company of GateHouse Media, said that
What the GateHouse/Gannett deal means for PR pros – PR Daily Read More »
