Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be. Image Source Organic search on mobile devices exceeded half of all searches for […]
What Mobile-First Indexing Means for You as an Advertiser Read More »
Since April last year, we have found a lot of our analysis and conversations are revolving around the E-A-T update. The update was released on August 2018 and focused improving rankings for websites that could demonstrate Expertise, Authority and Trust within product and services online As with any Google update, there are winners and losers,
Google’s E-A-T Update and What This Means for Your SEO Read More »
Effective September 1, 2019, Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you’ve only relied on the robots.txt noindex directive to remove those pages from the SERPs. You have until the first of September to remove it and use another method.
Google to Stop Supporting Robots.txt Noindex: What That Means for You Read More »
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes.
What It Means for SEO Read More »
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences. Buoyed by investments that the likes of Google, Facebook and Apple are making in both hardware and software, there is some degree of
What advertising means in the age of spatial computing – Econsultancy Read More »
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane. Trust and transparency issues, downward cost pressures, and the weakening of brand and agency relationships have led a growing number of brands to bring advertising under
In-housing complexity means brands must be open to hybrid agency model – Econsultancy Read More »
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. It started in the financial services industry, where churning out thousands of stories about quarterly earnings reports could be simplified by having bots write the stories instead
What the Rise of the Robot Content Writer Means for Digital Marketers Read More »
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default,
What Firefox Enhanced Tracking Protection Means for Digital Marketers Read More »
When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and data
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry – Adweek Read More »
New research shows that the rising amount of content is having an impact on the amount of content 'touches' required to convert a customer. Here's what that means for marketers. Source link
Content Consumption Habits are Evolving – Which Means Strategies Need to Evolve In-Step Read More »
