Measure

Voice is an important new channel for brands to measure, but not in a silo

Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, SEO BLOG / Good To SEO

Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms […]

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10 Ways To Measure Video Marketing ROI

Analytics & ROI Analysis, Content, SEO BLOG / Good To SEO

The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure

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The Paid Marketing Metrics You Must Measure

b2b, Digital Marketing, SEO BLOG / Good To SEO

When measuring the effectiveness of paid advertising, you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and

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Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content

Analytics, SEO BLOG / Good To SEO

If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,

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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

SEO BLOG / Good To SEO

Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently

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