Measurement

Meet MoreVisibility at 2018 #ANAMetrics Data & Measurement Conference

Meet MoreVisibility at 2018 #ANAMetrics Data & Measurement Conference

Serina Fignole – September 7, 2018 In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness. This September the Association of National Advertisers (ANA) will be hosting a Data & Measurement Conference alongside Google, …

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TV Reach & Frequency: Driving Global Campaign Measurement

TV Reach & Frequency: Driving Global Campaign Measurement

Reach and frequency analysis has always been a crucial part of campaign planning and media buying. But when it comes to international TV campaigns, measurement solutions have so far fallen short in offering a truly global, up-to-date and harmonized view of how they’re doing, and what the opportunity is. Common techniques include surveys on viewing …

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home) …

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GfK Media Measurement girl watching on iPad tablet

What is the future of total media measurement? A global perspective

As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google, Facebook, CIM (Belgium), UKOM (UK), CIMM (US), MMS (Sweden) and PMA (Netherlands). Here’s a taster of the four key themes that emerged. Media Measurement today …

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Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement

Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement

Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple. Nielsen’s panels have been the foundation of …

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