March 10th, 2020 Marketing Kai Tu At one time, influencer marketing consisted of finding the most prominent celebrity a brand could afford, striking a deal with them to post about your product, garnering a bunch of views, and calling it a day (or campaign). But the industry is undoubtedly growing up, especially as it pertains […]
How Measurement Is Driving Influencer Marketing’s Maturation Read More »
All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how often when conducting an analytics audit when the first thing I ask for is a copy of their marketing plan, how often I’m presented with a “deer in headlights” look or at best given the
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It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. The problem? There is no one-size-fits-all definition for social “success.” Spoiler alert: it’s about much more than just followers. According to our own data, marketers are focused on
Social Media Measurement: How to Figure out What Works Read More »
In a previous post I wrote about why $ is the only CX metric that really matters. So, how do you make it the centerpiece of your CX measurement program? The basic principle is about as simple and compelling as it gets. Let’s start with something that everyone in business already accepts: Some customers are
Serina Fignole – September 7, 2018 In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness. This September the Association of National Advertisers (ANA) will be hosting a Data & Measurement Conference alongside Google,
Meet MoreVisibility at 2018 #ANAMetrics Data & Measurement Conference Read More »
Reach and frequency analysis has always been a crucial part of campaign planning and media buying. But when it comes to international TV campaigns, measurement solutions have so far fallen short in offering a truly global, up-to-date and harmonized view of how they’re doing, and what the opportunity is. Common techniques include surveys on viewing
TV Reach & Frequency: Driving Global Campaign Measurement Read More »
As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home)
As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google, Facebook, CIM (Belgium), UKOM (UK), CIMM (US), MMS (Sweden) and PMA (Netherlands). Here’s a taster of the four key themes that emerged. Media Measurement today
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Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple. Nielsen’s panels have been the foundation of
Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement Read More »
Reviewing email engagement metrics is an effective method to gauge whether your email content is resonating with your audience. So what should you do if your email marketing engagement has started to plateau or even decline? It might be time to consider taking a more advanced and intentional approach to how you manage and measure
Your Complete Measurement Training Program for Strengthening Your Email Engagement Read More »
