Measurement

IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights

search engine optimization google, SEO BLOG /

CHICAGO–(BUSINESS WIRE)–Apr 23, 2019–IRI ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of the IRI In-Flight Measurement Optimization solution, which seamlessly combines two analysis methodologies to provide CPG manufacturers and retailers with the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing […]

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Why a Multi-Model Approach is a Marketer’s Measurement Dream

Marketing /

Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign they run. This makes the need for accurate measurement increasingly important. Yet traditional marketing measurement approaches such as last touch are unreliable and imprecise, and often lead marketers to make the wrong decisions when it

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Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

SEO BLOG /

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

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Influencer marketing measurement needs to become more strategic – Econsultancy

attribution, Influencer marketing /

If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress. Indeed, this January, the ASA cautioned hundreds of influencers for failing to properly signpost sponsored or paid-for posts. To improve the overall influencer space, and

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Truth in Measurement launches to create standards for sharing ad measurement data

A-From MTT, Channel: Martech: Advertising /

Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and

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Why International Search Marketers Should Care About Brand Measurement

search engine optimization cost, SEO BLOG /

Branded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or decline of branded search traffic. Here is a recap of a presentation made by Josh Braaten, CEO of Brandish Insights, who recently discussed today’s most overlooked measurement strategies to boosting

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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

A-From MTT, Channel: Display Advertising, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying /

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the

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