Measures

How LinkedIn measures what matters to drive results

Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success? There are four

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Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing

Google has updated Lighthouse to measure tap target spacing on mobile websites. When returning an audit, tap targets will now be factored into the SEO score. New mobile friendly📱 SEO audit in the @____lighthouse Chrome extension and on https://t.co/kzkvJE0pUI – tap target spacing! Tap targets (links, buttons) need extra space around them so taps don’t

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Google: Lighthouse Measures How Fast a Site Loads for Actual Users

Google’s John Mueller recently stated that Lighthouse metrics are an indication of how fast a site performs for actual users. They’re not necessarily an indication of how Google’s algorithms assess a site with regards to speed. This topic came up during a Google Webmaster Central hangout where the following question was asked: “We have good

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Google Releases an SEO Tool that Measures 10 SEO Metrics

Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension. Should you get excited? The plugin is deceptively basic. However, it’s worth a look because if some of the factors the plugin measures correlate to actual ranking factors, then it may be worthwhile to add this to your SEO toolbox. The

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