Measuring

4 essential metrics for measuring e-commerce post-purchase conversions

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then, …

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Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success – Econsultancy

Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. Ahead of her appearance at the Festival, we caught up with her to find out about her day-to-day work, how Virgin Trains came to develop its …

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Measuring Marketing Efficiency and Knowing When to Let Go

Measuring Marketing Efficiency and Knowing When to Let Go

Reading Time: 4 minutes A three-point plan to improving marketing efforts Marketing efficiency is all about chasing big wins that come easiest. Focusing on the tactics and channels that drive the most results with the least effort. Most companies have some sort of internal marketing department. Imperative in measuring the company’s marketing efficiency is to …

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