Measuring

International Content: Monetizing Global Content Assets and Measuring Success

The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content. This research, conducted by Econsultancy in partnership with Lionbridge LLC, is based on a sample of more than 270 executive-level marketers across a variety of international businesses. Respondents’ organizations reported an average of $1 […]

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Measuring Food-Related Discussion on Twitter [Infographic]

SEO BLOG / Good To SEO / 1 Comment

It’s not as well-known everywhere, but ‘The Great British Bake-Off’ is huge in the UK, pulling in an average of around 10 million viewers per week. The program recently underwent a range of significant changes, putting it in the spotlight, which lead to Twitter putting together this new infographic which looks at how Twitter users

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SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

SEO BLOG / Good To SEO

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!

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IQ vs. EQ: Measuring Emotional Intelligence in the Workplace

Emotional Intelligence, Employee Evaluations, EQ, Hiring & Firing, IQ, SEO BLOG, Your Career / Good To SEO

Post sponsored by Campbellsville University By Gabe Duverge Throughout history, scientists have tried to measure intelligence in many different ways and formats. These measures of intelligence have been used to rank people in ability, talent, and other characteristics. For a business seeking new employees, finding highly intelligent candidates is key. But how much does intelligence

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Measuring ROI on Influencer Marketing

SEO BLOG / Good To SEO

Overview Marketers spent between £20,000 and £40,000 per influencer marketing programme last year, which is expected to double in 2017. However, proving ROI on influencer marketing has been identified as one of the biggest challenges by brands and influencers alike. The Measuring ROI on Influencer Marketing best practice guide, produced in association with Fashion and

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Measuring Offline Sales in Google Analytics

conversion, SEO BLOG / Good To SEO

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying

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