In 2017, we saw the massive rise of influencer marketing. One by one, brands were starting to dish out hundreds of thousands of dollars for influencer sponsored content across social media. In fact, brands were estimated to have spent over $1 billion to work with influencers on Instagram alone. And it shows no signs of slowing down […]
How Mention Helps You Find Social Media Influencers Read More »
Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help in increasing engagement on social media. Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend 3x more time watching
Why Live Videos On Social Media Are A Game-Changer for Marketers Read More »
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times
How to Find Your Best Time to Post on Social Media Read More »
In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it
21 Things to Do (or Not Do) After a Social Media Algorithm Change Read More »
5 Essential Social Media Tips Every Small Business Must Follow Today, businesses must have a strong presence on the main social media channels, like Facebook, Twitter, and Instagram, leading the way. There are others, like Pinterest and Snapchat that also make sense for some brands to participate on. Social media provides a platform to not
5 Essential Social Media Tips Every Small Business Must Follow Read More »
There is a certain art (or science, rather) to scheduling your social media updates. Scheduling should go beyond simply using tools to publish updates when you aren’t manually able to. Now you can plan most of your social media marketing months in advance. Here’s how to schedule your social media updates more efficiently. Create your
Best Tools to Schedule Social Media Updates More Efficiently Read More »
More businesses are using social media in their marketing mix, and for some, it is the only platform they use. But how do you evaluate your return on investment or ROI when you decide to use social media marketing? An infographic from MDG Advertising titled, “The ROI of Social Media” looks at the effectiveness of social
5 Tips To Improve Your Social Media Posts Streamable content continues to increase in popularity everyday. Videos are probably the one of the most successful content formats out there. Hundreds of thousands of social influencers are fighting for the attention of people from all around the world. But how do you, a successful hospitality leader,
Are you looking for the best apps for managing social media that won’t cost you an arm and a leg? Choosing the right platform might be harder than you think – here’s a transparent breakdown of which app might actually be the best fit for you. If you want a cost-effective and productive way to
The 7 Best Apps for Managing Social Media in 2018 Read More »
Social Media Can Help with Your Writing Skills The experts are divided on the value of social media in teaching children and teenagers better writing skills. On the one hand the constant updates and texting tends to encourage kids to ignore the rules of grammar, punctuation, and spelling in an effort to get their message
