Can you believe some people actually think social media as a marketing strategy is dying? No joke – I’ve actually listened to experts in the promotional field talk about how oversaturated and useless social media has become and that we should only be using it for social ads. Now, don’t get me wrong, I am […]
7 Down and Dirty Ways to Boost Social Media Performance Fast Read More »
As marketers, we all know the importance of creating marketing personas before launching a social media plan. Just like any other marketing effort, we never want to create content without conducting proper research and developing a strategy. Typically you begin with defining your brands ‘buyer personas’ to determine the type of content you should be
It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss, or maybe even your CEO. The subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this comes as quite a
We all have seen, firsthand, how fast social media moves. With each passing year, it seems new platforms arise, old trends die out, and best practices become outdated. While 2018 will be no different in terms of change, by asking yourself the following question, you’ll put your brand in a terrific position to “win” in
The 1 Question You Need to Ask About Your Social Media Content in 2018 Read More »
Social media is a massive generator of traffic and you should have a solid campaign in place. Through social media businesses and single bloggers have been able to generate traffic quickly which otherwise would have taken months. However, even in social media it’s important to have a solid keyword research strategy. Social media platforms use
In 2017, we witnessed how social media dominated the digital marketing industry with innovations from various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years have been so dramatic that creative agencies and marketers have had to radically reinvent their campaigns to keep up with the
Marketing Trends that will Dominate Social Media in 2018 [Infographic] Read More »
geralt / Pixabay Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the easiest to figure out. Luckily, social media is the perfect place for
Testing Social Media Marketing for Continuous Improvement Read More »
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December 7th, 2017 I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow Hoosiers and I would joke, “Friends don’t let friends go to Lafayette alone.” That said, what kind of human being would I be
What to Do When Your Brand Attracts Earned Media Attention Read More »
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need. All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen. Heineken #OpenYourWorld –
6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy Read More »
