5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales)

Stories, first pioneered by Snapchat, are a storytelling format that enables users to piece together photos and videos taken throughout their everyday lives. After 24 hours, these Stories disappear into the abyss, making them as “realtime” and raw as a medium can get. Soon after Snapchat’s success reached mainstream attention, the copycats stepped forward. Today, Facebook, Instagram, …

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