MediaMath

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

Independent adtech company MediaMath announced on Wednesday the launch of SOURCE, a media supply chain framework that aims to deliver full transparency, modernize commercial terms, and improve tech standards across the programmatic advertising ecosystem. Through this initiative, MediaMath said it is committed to delivering a 100% accountable and addressable supply chain by the end of …

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Know about Advertising Software Market growth in New Research and Know about its Top growing factors by Key Companies like Criteo, MediaMath, AppNexus, AdRoll, dataxu, Centro, Google, Adobe, Oath, Rubicon Project, PubMatic

The global Advertising Software market report has newly published by The Research Insights to its extensive database. It has been compiled with primary and secondary research methods. This research report offers a comprehensive analysis of different global business attributes such as Advertising Software. Furthermore, this massive data of global Advertising Software market has been analyzed …

Know about Advertising Software Market growth in New Research and Know about its Top growing factors by Key Companies like Criteo, MediaMath, AppNexus, AdRoll, dataxu, Centro, Google, Adobe, Oath, Rubicon Project, PubMatic Read More »

Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified …

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Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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