The other day I was having a chat with a cool lady who’s the marketing director of a business opening a location in my town. In the course of our conversation, she said, “You know, our visual branding is great. I love our logo and our colors. But I think our message could be stronger.” […]
When Your Logo Is Awesome But Your Message Is Meh Read More »
When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying
By Mark Zeni – 3 minute read Your company’s image library says a lot about its marketing plan. The images its marketing team chooses to share, even more so. — Yes, even if the “marketing team” is still you, the founder. Follow these straightforward tips to render your company’s
“Meh” Visuals? 11 Tips to Make Your Company’s Visual Content More Appealing Read More »
Your blog post titles are just as important, if not more, than your content. Readers will look at your blog post title and decide whether they want to invest their time into reading the rest of the article or not. As a writer myself, there’s nothing more frustrating than crafting a well-researched, thought-provoking article only
How To Transform Your Blog Titles From Meh To Irresistible Read More »
