What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the others taken general advertising principles, done some brainstorming and hoped for the best? Is there a way […]
Forget me not: 3 steps to make your PPC ads more memorable Read More »
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My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was my
How to Turn Your Content From Lousy to Memorable Read More »
“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update
How to Use Documentary Filmmaking Techniques to Craft Memorable Content Read More »
Every business owner wants to create a memorable brand. But for a startup owner, building brand awareness is hardly ever easy. Most startups operate on a shoestring budget, which makes it difficult to spend a fortune on improving brand recall. Luckily, there are some simple and cost-effective ways for startups to make a lasting impression.
Apply These 6 Secrets to Create a Memorable Brand on a Budget Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our special yearend episodes for 2013, 2014, and 2015 that featured a group of marketing stars were so popular that we’ve decided to continue the tradition of having a special yearend edition of the Marketing Smarts podcast! To get you holiday-ready, we’ve
Marketing Podcast with Chip HeathPodcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses on
Back to Podcast John Jantsch: Let me ask you something. What’s the last time a company exceeded your expectations? That gave you a memorable moment? Think about it. Think about your past, your childhood even. Those memorable moments. Those things that exceeded your expectation. That surprised you that you think of today fondly. Are there
Transcript of Creating Memorable Moments for Your Customers Read More »
Brand storytelling is your secret marketing weapon. In today’s information overloaded world, stories pull your audience out of their status quo, according to story expert Robert McKee. Your brand story must create sufficient intrigue that it yanks your reader out of his routine. Once you do that the human brain takes over since it craves
Brand Storytelling: 30 Ideas That Will Make Your Business Memorable Read More »
coffeebeanworks / Pixabay Welcome to this the first in our series of video marketing campaign retrospectives. Across this series, we will be taking a look back at some classic video adverts and advertising campaigns. From the early days of the television commercial through to modern multi-channeled digital campaigns, we’ll be looking at what makes a
Memorable Cartoon Advertising Characters We Love Read More »
