Mentions

How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out …

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What You Need to Know about Links, Citations, and Mentions

As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being referred to positively by peers or members of the press is always …

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Link reclamation: A practical guide for turning unlinked brand mentions into links

Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you …

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