There are changes on the horizon. As we step into the world of voice search, where users don’t always have convenient links to click on, I wouldn’t be surprised to see linkless mentions become more important to SEO than ever before. Links are, no doubt, still vital to organic rankings. Study after study finds that […]
For SEO, Marketers Should Care About Linkless Brand Mentions Read More »
Directory submission is a tactic that has evolved dramatically since it first became known. Firstly, it is no longer referred to as a directory submission, simply because the term has received some negativity over the years. Secondly, the goals have changed: we no longer focus on link acquisition. When you come to think of it, the
Getting listed: how to generate more traffic and mentions Read More »
You want freedom. You want power. You want possibility. You want to go wherever you need to, and still get your work done. It’s why you have cloud storage and team chat apps and…a laptop. And now you have the new Mention apps for iOS and Android. Both of our apps have been completely redone
Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly
Using brand mentions and competitive linking tactics Read More »
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link
How to use brand mentions for SEO, or the linkless future of link building Read More »
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything
Why linkless mentions are the future of link-building Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google bugs, Bing Ads conversions & Google local finder mentions Read More »
Sergey Alakov first noticed that Google has begun rolling out the local finder website mentions that Google began testing earlier this month. Website mentions in the local finder show the searcher if their query, the search they used to bring up the local results in Google, matches any of the content found on the local
Google local finder rolls out website mentions matching your query Read More »
As of this writing, there are somewhere in the neighborhood of 1.2 billion websites being accessed by over 3 billion people around the world. It is literally impossible for anyone to keep track of them all in any sort of meaningful fashion. But as a business owner or Internet marketer, you need to keep tabs
SentiOne Provides a Smarter Way to Monitor Online Mentions Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google local pack mentions, Google Shopping reports & PPC evals Read More »
