3 SEO Principles for New Strategists Multichannel Merchant Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. Source link
3 SEO Principles for New Strategists – Multichannel Merchant Read More »
Brexit is not that complicated for the average ecommerce retailer. Large companies and suppliers that import goods may be affected by increases in tariffs. There could be delays in receiving the goods. But this should not affect small to midsize merchants. And most of the problems will likely occur between the U.K. and mainland Europe.
U.K. merchant on likely impact of Brexit Read More »
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. Customers will see the promotion wherever the discounted products show up in Google Express. Here’s an example of what it will look like: Google emphasizes that this will increase
Google Ads Brings Merchant Promotions to Shopping Actions Read More »
Google Shopping ads show in search results above or beside text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry a photo, price, and a description. Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model
Success with Google Shopping, Part 3: Merchant Center Setup Read More »
Farfetch, an online luxury-fashion marketplace, issued public shares on Sept. 21 on the New York Stock Exchange. In one of the largest consumer-facing IPOs of the year, Farfetch, an online luxury-fashion marketplace, listed on the New York Stock Exchange on September 21. Initially priced at $20 per share, the stock — FTCH — opened at
Luxury Ecommerce Merchant Farfetch Goes Public Read More »
Your shopping cart is a database containing all your products with their images and attributes, such as price, title, and description. To use Google Shopping ads, a merchant must first export all of that shopping cart data into Google’s own database via the Merchant Center. This requires a data feed, which can be a manual
Success with Google Shopping, Part 2: Merchant Center Read More »
Merchant services relate to credit card processing for businesses. Managing your own can be risky and expensive, so many companies choose to outsource their merchant services. The main benefits of outsourcing are: General cost advantages. Increased efficiency. Ability to focus on core areas. Monetary savings in infrastructure and technology. Access to skilled resources. Faster and
3 Business Activities to Outsource to Merchant Services Today Read More »
Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. From the new Import tab in Bing Merchant Center (BMC), advertisers can sign into their Google Merchant Center accounts to pull in
Bing Merchant Center launches Google Merchant Center Import tool Read More »
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The E.U.’s new data protection law goes into effect on May 25. Many businesses here in Europe and elsewhere have ignored it. That is a mistake. Failure to comply could result in an eye-watering fine of $20 million. If your company does business or communicates with any consumer in Europe, you should comply, or at
Europe-based merchant accesses GDPR | Practical Ecommerce Read More »
