BharatPe, a New Delhi-based firm that is enabling hundreds of thousands of merchants to start accepting digital payments for the first time each month and also giving them access to working capital, has raised $50 million as it looks to scale its business in the nation. The Series B round for the one-year old startup was […]
“Merchants should adopt a multilayered advertising strategy,” is the advice chief executive officer of Stack Influence gives to marketplace sellers. Speaking to Tamebay, Laurent Vincent chief executive officer of Stack Influence emphasised on the importance of sellers equipping themselves with an arsenal of advertising strategies in order to win in the online marketplace war. He
‘Merchants should adopt a multilayered advertising strategy:’ Stack Influence Read More »
“Merchants should adopt a multilayered advertising strategy,” is the advice chief executive officer of Stack Influence gives to marketplace sellers. Speaking to Tamebay, Laurent Vincent chief executive officer of Stack Influence emphasised on the importance of sellers equipping themselves with an arsenal of advertising strategies in order to win in the online marketplace war. He
‘Merchants should adopt a multilayered advertising strategy:’ CEO of Stack Influence Read More »
While Amazon does not provide sales data for its Prime Days, it did state that during the 48-hour 2019 event on July 15 and 16, sales surpassed the 2018 Black Friday and Cyber Monday revenues combined. Prime members purchased more than 175 million items throughout the two days this year. Prime Day last year was
Amazon Prime Days 2019 Breaks Records; Other Merchants Benefit Read More »
Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead merchants to the wrong actions. In this post, I’ll address common mistakes from ecommerce merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google
Google Analytics: Common Mistakes from Ecommerce Merchants Read More »
Panic everyone, we have another GDPR – well not quite. PSD2 (Revised Payment Services Directive) is coming into force on the 14th September and aims to set a standard for fraud prevention and transparent online payments across the EU, much like the new data regulation that came into effect last year. PSD2 will force two
How ecommerce merchants can prepare for PSD2 – Econsultancy Read More »
This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfillment centers for your business. Why we should care For SMBs being edged out by giants like Amazon, accessibility to an
Shopify launches machine learning powered network for US merchants Read More »
The new account will feature community trends including fashion, beauty and home decor. Source link
Instagram Unveils Curated @Shop Account to Showcase Online Merchants Read More »
Smaller fashion and lifestyle businesses typically have limited budgets for marketing, personnel, and web development. To compete against larger companies, smaller businesses must focus on a niche and then execute flawlessly. I’ve spent nearly 20 years working and consulting with fashion and lifestyle companies. Here four ways smaller online companies can thrive. 4 Ways for
How Smaller Fashion Merchants Can Outperform the Big Guys Read More »
Unique product descriptions avoid duplicate content and thus help brands and retailers rank on search results. Retailer Fleet Feet created its own description of Nike’s Zoom Vaporfly 4% Flyknit running shoe, enabling it to rank on page one. Why does the ecommerce community have such a blind spot when it comes to unique product descriptions?
SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants Read More »
