Merge

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan to operate one digital media buying platform that supports connected TV (CTV), desktop display, video, audio, and mobile inventory transactions. Why we care The companies said the combination of Rubicon

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge Read More »

T-Mobile and Sprint get FCC approval to merge in 3-2 party-line vote

Enlarge / Federal Communication Commission Republican members (L-R) Brendan Carr, Michael O’Rielly, and Chairman Ajit Pai participate in a discussion during the Conservative Political Action Conference on February 23, 2018 in National Harbor, Maryland. The Federal Communications Commission has voted 3-2 to approve T-Mobile’s acquisition of Sprint, an FCC spokesperson confirmed to Ars today. Republican

T-Mobile and Sprint get FCC approval to merge in 3-2 party-line vote Read More »

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. Los Alamitos, CA – September 10, 2019  – Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge Read More »

Content recommendation rivals Taboola, Outbrain to merge

Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale in years to come. The

Content recommendation rivals Taboola, Outbrain to merge Read More »

Philip Morris and Altria Are in Talks to Merge

The tobacco giants Philip Morris International and the Altria Group are in talks to reunite, the companies said on Tuesday, in a deal that would combine the most popular brands of both traditional and electronic cigarettes. The companies described the proposed deal in a statement as an “all-stock, merger of equals,” but cautioned that the

Philip Morris and Altria Are in Talks to Merge Read More »

How to Merge Data from Multiple Sources into a Single Platform

Merging data from multiple sources into a new ecommerce or customer-management platform can be confusing. It’s doable, however, with careful planning and execution. Migrating to a new customer management platform may require merging multiple data sources or adding a new source. In this post, I’ll review how to merge multiple sources into a single database

How to Merge Data from Multiple Sources into a Single Platform Read More »

How to wed multiple martech stacks when companies merge

Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks

How to wed multiple martech stacks when companies merge Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com