merges

WebBuy Merges With Webgrain as Demand for Car-Buying App Grows

BILLINGS, Mont., July 31, 2019 /PRNewswire-PRWeb/ — WebBuy, which introduced the nation’s first fully integrated car-buying application to dealerships in 2014, has merged with Webgrain, the Billings-based app development company that helped launch the innovative digital-retailing solution. In the last year, WebBuy has grown significantly in markets across the U.S. and now has a national network …

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Publicis Media merges digital marketing agencies Convonix and Resultrix

New Delhi: Publicis Media India on Tuesday said it has merged two of its digital marketing agencies Convonix and Resultrix under the Performics brand. With the restructuring, Performics has become one of the largest performance marketing firm offering services in digital marketing, data, technology, and analytics in the country. The founders of Convonix — Pallav …

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WPP merges agencies to form ‘data-driven’ Wunderman Thompson

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to …

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Skyword merges with TrackMaven to create a content marketing platform with more insights

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into …

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Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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