Reading time: 5 mins Market research contributes to many of the tactical decisions, but the wealth of new data sources and forms, combined with various analytics, means MR can meaningfully contribute to more strategic decisions regarding the products and services being offered. What markets do we enter? What markets do we exit? What products and […]
Merging multiple streams of data to improve portfolio strategy Read More »
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a
Merging SEO and Law Content For Optimal Search Performance Read More »
Exciting news. Facebook is planning on integrating the messaging services of WhatsApp, Instagram and Facebook Messenger. Integrating the Messaging Services While all three apps will continue to work as stand-alone applications, the underlying messaging infrastructure will be integrated. For example, a WhatsApp user could message an Instagram user, which is something that is currently not
Facebook Announces It’s Merging Messenger, WhatsApp and Instagram Read More »
Jun Sawada (NTT Inc) Credit: NTT Inc News that Dimension Data, NTT Communications, NTT Data, NTT Security and NTTi3 will merge to create a heavyweight technology provider has sent shockwaves across the channel. While not exactly surprising in theory – following months of industry chatter – the combined entity will weigh in as a multibillion-dollar
Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms Read More »
The decision to sell to consumers or businesses has implications not just for marketing and inventory, but also for database management. B2C customer data typically includes first name, last name, physical address, email address, and telephone number. In contrast, B2B data can include company name, title, store location, and warehouse details. A B2B merchant may
On the third anniversary (23 April 2018) of the launch of My Wedding Decor, I decided to merge this website into My Event Decor. Only a month after deciding to offer only one newsletter per website (https://www.practicalecommerce.com/newsletter-frustrations-result-new-target-audience), it has become clear I need to merge, and then focus my energy on My Event Decor. Product
Late last year, we helped one of our clients consolidate their social media presence after they had acquired two high profile eCommerce websites and wanted to merge them to their own store. All three stores cater to a similar demographic, and the purpose of the acquisition was to bring down competition and serve customers from
What We Learned Merging Multiple Social Media Accounts Read More »
Facebook is removing its ‘Messenger Day’ Snapchat clone within Messenger, and replacing it with cross-posted Facebook Stories, as part of a revamp of the way in which their Stories tools function. As reported back in September, Messenger Day (70 million daily users) hadn’t caught on the way Instagram Stories has (300 million daily users), and
Facebook Announces Merging of Messenger Day and Facebook Stories, Adds New Stories Tools Read More »
Gradually, it seems, all social networking functionalities are merging, with similar options and tools being re-purposed, re-used and re-imagined across the leading apps. But more than that, in Facebook, we’re also seeing a more wholescale assimilation, a gradual evolution towards dominance of all aspects of social networking. This is most evident in Instagram – by
Facebook Is Slowly Merging More Cross-App Functionality, Expanding its Dominance Read More »
