This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its […]
Performance marketing agency Merkle has released the latest edition of its quarterly report, the Q4 2019 Customer Engagement Report (download required). The report addresses results from a Merkle survey of over 200 marketers from North American brands spanning across industries including retail, high-tech, financial, travel, media and entertainment, health and nonprofit. The Q4 report explores
Merkle report: Personalization gains wide adoption, but marketers can do better Read More »
COLUMBIA, Md.–(BUSINESS WIRE)–Oct 22, 2019– Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction
Merkle Releases Its Q3 2019 Digital Marketing Report Read More »
COLUMBIA, Md.–(BUSINESS WIRE)–Oct 22, 2019– Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction
Merkle Releases Its Q3 2019 Digital Marketing Report | Business Read More »
COLUMBIA, Md.–(BUSINESS WIRE)–Sep 23, 2019– Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search
Merkle Named a Strong Performer Among Performance Marketing Agencies | Business Read More »
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester
Merkle Named a Strong Performer Among Performance Marketing Agencies Read More »
SEATTLE–(BUSINESS WIRE)–Sep 10, 2019– Filter, an in-house agency partner to leading global brands, has published a new white paper examining the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies. The Hybrid Services Model: Why Future-Forward Marketers are Taking A New
SEATTLE–(BUSINESS WIRE)–Sep 10, 2019– Filter, an in-house agency partner to leading global brands, has published a new white paper examining the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies. The Hybrid Services Model: Why Future-Forward Marketers are Taking A New
COLUMBIA, Md.–(BUSINESS WIRE)–Jul 25, 2019– Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and visualizing data, and then using these insights to optimize marketing strategy and activation. Google Cloud Platform (GCP) products used within this Specialization include BigQuery,
COLUMBIA, Md.–(BUSINESS WIRE)–Jul 25, 2019– Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting,
Merkle Earns Google Cloud Marketing Analytics Partner Specialization Read More »
