Merkle

Merkle Earns Google Cloud Marketing Analytics Partner Specialization | National

COLUMBIA, Md.–(BUSINESS WIRE)–Jul 25, 2019– Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, […]

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Merkle Earns Google Cloud Marketing Analytics Partner Specialization | Business

COLUMBIA, Md.–(BUSINESS WIRE)–Jul 25, 2019– Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and visualizing data, and then using these insights to optimize marketing strategy and activation. Google Cloud Platform (GCP) products used within this Specialization include BigQuery,

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Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2

Ad spend growth on Google search ads slowed while desktop spend on Microsoft Advertising had its strongest quarter in more than three years in the second quarter of 2019, according to performance agency Merkle. Verizon Media inventory bump. Microsoft Advertising’s gain came in large part from its deal with Verizon Media to handle all search

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Google Strengthens Search Indexing, Merkle Launches Podcast Series 06/05/2019

Google announced earlier this year that podcasts will begin indexing in search query results — good news for agencies like Merkle that have expanded into podcasts. Merkle recently launched a weekly podcast called SEO in the Lab that features interviews with search engine optimization professionals and webmasters. Host Alexis Sanders, technical SEO account manager at Merkle, in

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Merkle Releases Its Q4 2018 Digital Marketing Report

COLUMBIA, Md.–(BUSINESS WIRE)–Jan 29, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also provides insights into the performance of major industry players such as Google, Facebook, Amazon,

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Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing – Bristol Herald Courier

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing  Bristol Herald Courier COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, … Source link

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Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution

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Merkle launches bidding platform tailored for Amazon sponsored brand ads

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per

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