Merkle

Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads

COLUMBIA, Md.–(BUSINESS WIRE)–Dec 19, 2018–Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculate and apply bids. The innovative bid technology […]

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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third

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Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein Thanks to Our Sponsor Source link

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Merkle ad report, Google Search Console beta survey & Google My Business tips

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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