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Facebook Messenger Can Now Be Used to Answer Customer Messages

Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers from the same app they use to communicate with friends and family on Facebook. The ability to toggle back and forth between different inboxes

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Your Value Proposition and Key Messages| MarketingProfs

Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan, or goal in place to help guide them. As a result, the messaging, targeting, and brand voice are all over the place. Ultimately, the website or major marketing effort doesn’t do what the business hoped: It’s

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EZ Texting Tries to Take Pain Out of SMS Messages with Customers

Now small businesses can use a new landline service and iOS mobile app for texting.  EZ Texting made the recent announcements that lets SMBs quickly convert their business phone numbers to send and receive texts with two-way messaging. The new app provides real time communication. Both good developments when you consider 48% of consumers polled

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Like never before, marketers are using your personal data to tailor their messages

You’re being stalked around the clock. A growing array of electronic devices—including your smartphone, tablets, speakers and smart TVs—are acting as magnifying glasses for companies that pay billions of dollars to get an up-close and personal view of you. The information is fed into profiles used to target you with ads, classify the riskiness of

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How to Automate Personalized Video Messages via Facebook Ads : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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Retailers Can Expect 28% More Social Messages in Holiday 2019

With today’s consumers on the go, it’s no wonder shopping is becoming more digital and social than ever before. Mobile-first shopping is up 24% over the past year and more than half of consumers (58%) say social media directly influences their purchasing decisions. Black Friday and Cyber Monday in particular dominate the social landscape during

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