messaging

Behavioural targeting: How to use it to improve customer messaging

Behavioural targeting: How to use it to improve customer messaging

What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer …

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Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Forrester’s strategic messaging framework Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester …

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AT&T, Sprint, T-Mobile and Verizon Join Forces to Take Messaging to the Next Level

iPhone users have long-enjoyed iMessage, an iOS-only alternative to SMS that has far more features than basic messaging. WhatsApp offers a similar approach, adding features and abilities in a cross-platform app. Today the four major wireless carriers announced the Cross-Carrier Messaging Initiative (CCMI), aimed at delivering iMessage or WhatsApp-like messaging to customers and businesses alike. …

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