messaging

Facebook Looks to Prompt More Personal Sharing as Conversations Switch to Messaging Apps

It seems that Facebook’s still looking for ways to address its ‘context collapse’, the decline in personal sharing on the platform which has been in effect over the last few years. Back in 2016, The Information published a report which suggested that overall sharing on Facebook had fallen 5.5% between mid-2014 and mid-2015, with sharing […]

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Facebook Releases New Data on the Growth and Adoption of Messaging [Infographic]

SEO BLOG / Good To SEO

In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process. And

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Real-Time Personalized Messaging Is the Future of Marketing

Adaptive Marketing, Demand & Lead Generation, Digital Marketing, lead generation, Lead Nurturing & Scoring, marketing automation, personalization, SEO BLOG / Good To SEO

But wait: There’s more. Way more. We don’t have to stick to emails anymore. Social media messages can be personalized and sent in real time. So can text messages, website notifications, and the almost futuristic beacons. All of this is happening now. Over a million beacons will be installed in US stores this year. We’ve

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New Zoho Cliq Offers Your Small Business More Than Just Instant Messaging

SEO BLOG, Technology Trends / Good To SEO

Zoho says Cliq is an instant messenger for small businesses but it’s got more than just IM. The new Cliq is a business chat software that also features file sharing and enables audio and video calls. The ability to collaborate effectively has a great impact on the level of productivity your small business enjoys. And the

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The Future of Bots, Messaging, and AI

and AI, bots, Business Innovation, messaging, SEO BLOG / Good To SEO

mcmurryjulie / Pixabay We live in a technology-driven society, and successful organizations need to provide customers with innovative products and features that enhance their experience beyond a simple purchase. This, of course, includes launching a reliable chatbot that can help consumers get the answers they need, solve any issues, or answer questions they may have

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10 Stats On Candidate Messaging Every Recruiter Should Know [Infographic]

infographics, SEO BLOG / Good To SEO

The war for talent has pushed the focus onto the candidate experience. A big part of candidate experience is candidate messaging. The “candidate as consumer” mindset combined with the rise of AI and automation has led to a lot recruiting tech investment for candidate messaging. Here are 10 stats about candidate messaging that recruiters need

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Facebook Releases New Report on the Benefits of Gender-Positive Messaging

SEO BLOG / Good To SEO

I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands. Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US, with researchers finding that people responded 8-10% more positively to brands that engaged

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New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

SEO BLOG / Good To SEO

How time flies in social – this week, Instagram Stories turns one. That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday – and for Facebook, it is most definitely a celebration. Here’s why (courtesy of Socialbakers): For all the backlash and criticism

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Is Amazon Building a New Messaging App Called ‘Anytime’?

Amazon, anytime app, ecommerce, messaging app, SEO BLOG / Good To SEO

Messaging apps are here to stay. Even big tech names such as Facebook, Apple, and Google are battling it out on the field. So, it is no wonder that Amazon may now be working on having its own messaging app called ‘Anytime.’ Amazon has reportedly started surveying its customer on what features are important to

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Google local messaging & booking, business insights & crawl spikes

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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