Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield Read More »
March 2nd, 2020 Marketing Erica Perry 40 million companies are now active on Facebook Messenger. With increased user expectations for more personalized, one-on-one interaction that puts them in touch with their favorite brands on the go, the onus is on businesses to get involved and pay attention. The platform recently published a report exploring this
Why Your Brand Can’t Overlook Messaging as a Business Tool Read More »
Reading time: 3 mins As a big-tent party, Democrats are accustomed to internal disagreement. According to the New York Times, one of the current debates is a fight about “fighting.” Two top contenders for the Democratic presidential nomination, Bernie Sanders and Elizabeth Warren, have adopted an aggressive tone on the campaign trail, where they “[can]
Fighting words: Language and messaging in the Democratic presidential primary Read More »
Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has
Churn Rates Rising? Text Messaging to the Rescue Read More »
Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now. The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles.
Business RCS messaging: Will it ever be a workable solution for marketers? Read More »
As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
How to Craft Brand Messaging Your Target Audience Will Love Read More »
Compared with “tradigital” forms of marketing, such as email, messaging apps tend to enjoy far greater open rates, with many consumers finding them more attention-grabbing than emails. Which is understandable: an email flood daily overtakes recipients’ inboxes with marketing messages. Consumers are overwhelmed, and very often outright delete emails without ever opening them. Now consider
What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer
Behavioural targeting: How to use it to improve customer messaging Read More »
Who do you know that doesn’t send text messages? As of this year, 97% of Americans will send at least one text every single day. The number of texts sent overall has increased by over 7,000% in the last decade. If you want to receive feedback via text message, try text surveys. Here are some
