messaging

Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Forrester’s strategic messaging framework Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester […]

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AT&T, Sprint, T-Mobile and Verizon Join Forces to Take Messaging to the Next Level

AT&T, CCMI, David Christopher, John Legere, Michel Combs, MobileDevPro, MobileMarketingPro, MobilityRevolutionUpdate, RCS, Ronan Dunne, SmallBusinessNews, sms, Sprint, T-Mobile, Verizon, WebProBusiness / Good To SEO

iPhone users have long-enjoyed iMessage, an iOS-only alternative to SMS that has far more features than basic messaging. WhatsApp offers a similar approach, adding features and abilities in a cross-platform app. Today the four major wireless carriers announced the Cross-Carrier Messaging Initiative (CCMI), aimed at delivering iMessage or WhatsApp-like messaging to customers and businesses alike.

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How to Use Text Messaging to Increase Conversions

Communications / Good To SEO

Did you know the average American spends 3 hours and 43 minutes on their phones each day? With statistics like that, it’s hard to believe more companies aren’t utilizing text messaging as a key marketing strategy. But that might be about to change because email, text messaging’s vastly more popular sister, is beginning to become

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Value Messaging – It’s Not All About You!

Marketing / Good To SEO

Reflecting on a coaching session today, my client was finding it a real challenge to support their value proposition and desired market positioning with value messaging, i.e. messaging focused on meeting and exceeding what their target customer will value. Everything that had been drafted had slipped into product or service features and benefits. The consequence?

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Why Messaging and AR Are The Next-Level Ad Options Your Brand Shouldn’t Overlook

SEO BLOG / Good To SEO

October 8th, 2019 Marketing Erica Perry In a digital era where time and attention are critical investments, it’s more important than ever to take a hard look at how consumers are spending their time, why and who they’re choosing to spend it with, and the best ways to harness our influence to tailor opportunities in

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MediaLab acquires messaging app Kik, expanding its app portfolio – TechCrunch

apps, california, Facebook, Instant Messaging, Kik, Kik Messenger, lightspeed venture partners, Los Angeles, Media, michael heyward, Mobile, operating systems, Programmatic Advertising, secret, Sequoia, shasta ventures, Social Media, social network, Social Networks, software, Technology NEWS, U.S. Securities and Exchange Commission, whisper, Yik Yak / Good To SEO

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Securities and Exchange Commission. Livingston

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[Case Study] Impactful SMS Messaging When it’s Needed Most

SEO BLOG / Good To SEO

When you think of SMS messages sent from a business, what’s the first thing that comes to mind? If we had to guess, we’d say marketing promotions entered your thoughts. If not that, then perhaps you thought of appointment reminders. Both are solid responses, given so many brands are leveraging SMS for these reasons. However,

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New Instagram Scheduling and Messaging Tools: What Marketers Need to Know : Social Media Examiner

SEO BLOG / Good To SEO

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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dropbox onboarding email reduce customer churn

Customer churn – how to reduce it with data-driven messaging

SEO BLOG / Good To SEO

Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription. Measuring customer churn allows you to understand how effective your business is at retaining customers, and a low customer churn rate is vital for business growth.

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Instagram rolls out stand-alone messaging app for ‘close friends’

Facebook, Technology NEWS / Good To SEO

Facebook has introduced Threads from Instagram, which it calls a “camera-first messaging app”. The standalone app expands on the Close Friends feature that Instagram introduced last year, creating a dedicated space to quickly share photos, videos, messages, Stories and status updates with people in the Close Friends list. Messages from Close Friends will appear in

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