Messenger

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook gives businesses new Messenger tools. Facebook has rolled out two new features for businesses …

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10 Tactics for a 20-Minute Facebook Messenger Marketing Work Week

Facebook Messenger marketing is the hottest opportunity in digital marketing today. And get this. 1.4 billion people actively use Facebook Messenger, but less than 1% of businesses actually engage in Facebook Messenger marketing. This is what we call an opportunity gap. So what is Facebook Messenger marketing, what’s the pay-off, and how does it work? …

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Facebook advertisers can now use Stories ads to start conversations in Messenger

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger. Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business …

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Kik Messenger app shuts down and CEO threatens to quit in drunken text

WhatsApp rival Kik Messenger has announced it it shutting down, despite having hundreds of millions of active users around the world. The company said it was closing down the messaging service to focus on its Kin cryptocurrency, known as Kin. Kik chief executive Ted Livingstone said in a blog post that the decision had been …

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