METAPHORS

Using early-life memories as metaphors in qualitative research

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12 Business Models Explained—Using Coffee Metaphors [Infographic]

Marketers really learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who the audience really is. A lot of critical questions get their answer by doing this preliminary work: Where does the customer get information? What does he or she aspire to? What hesitations do