methodology

How to Choose the Right Agile Methodology for Project Development in a Frugal Way

Software development has taken a critical role in transforming businesses across the industries. As organisations and firms grow, they need IT solutions to handle new consumer demands, changing business environment, and increasing competition. For continuous and sustainable growth, companies should deliver timely innovations to streamline business operations and outdo competitors. Choosing the right project management …

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2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving …

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