In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired …
Google Bids Goodbye to the Average Position Metric Read More »
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions. UTS Business School researchers looked at over 4,000 marketing plans from more than …
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred …
Google Introduces Relative Mobile Conversion Rate Metric Read More »
If you haven’t built a Facebook Messenger chatbot yet, it’s time to jump in — you can build one in minutes without using any code (all you need is a free chatbot builder like MobileMonkey). You’re a step ahead of your competitors. How to Measure your Messenger Chatbot Success Now the trick is to monitor …
Facebook Messages Ads are an important metric for your chatbot Read More »
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together …
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence …
The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy Read More »
