Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you. These metrics are calculated in two ways: overview […]
Inbound marketing is certainly an effective form of marketing that is widely practiced now, as it has high potential to convert the audience into customers. According to sources, about 41 percent of marketers say that inbound produces measurable ROI and around 61 percent cheaper as compared to other forms of marketing and hence, prefer
3 Metric to Evaluate Inbound Marketing Success which is Crucial for Every Business Read More »
Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality
Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Read More »
In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired
Google Bids Goodbye to the Average Position Metric Read More »
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions. UTS Business School researchers looked at over 4,000 marketing plans from more than
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred
Google Introduces Relative Mobile Conversion Rate Metric Read More »
If you haven’t built a Facebook Messenger chatbot yet, it’s time to jump in — you can build one in minutes without using any code (all you need is a free chatbot builder like MobileMonkey). You’re a step ahead of your competitors. How to Measure your Messenger Chatbot Success Now the trick is to monitor
Facebook Messages Ads are an important metric for your chatbot Read More »
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence
The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy Read More »
