Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements Read More
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Inbound marketing is certainly an effective form of marketing that is widely practiced now, as it has high potential to convert the audience into customers. Read More
This morning, I made a quick Google search. (more…)
Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz - March 28, 2019Facebook announced earlier this month that they are going to retire Read More
In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Read More
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is Read More
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first Read More
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in Read More
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more Read More