There has been so much written about Velocity and its impact on teams yet it is one metric that eludes everyone and keeps cropping up whenever there is discussion around…
metric
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What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives from its target audience. Positive…
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Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a…
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Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It…
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The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year. What were the signs? We can point to…
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Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram…