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Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings 04/30/2019

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon’s search engine optimization (SEO) professionals to analyze traffic share to its website. Clickstream — the process of collecting, analyzing and reporting aggregate data about the pages a website visitor visits — has become a better metric to track and […]

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Brand Attention: The Metric You Are Not Tracking

Audience Targeting, branding, Multi-Channel Funnels, Programmatic / Good To SEO

Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is

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CLV is a key success metric for leading performance marketing agencies – Econsultancy

Advertising, Agencies, performance marketing / Good To SEO

What sets leading performance agencies apart from the mainstream? Econsultancy’s report, The Performance Agency Plan for Growth (in partnership with Google) delves into this topic in depth. The report is based on an online survey of nearly 400 senior executives from performance marketing agencies, with leading agencies being contrasted against the mainstream by their 2018

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Google Eliminates Paid-Search Average Position Metric 03/06/2019

search engine optimization cost, SEO BLOG / Good To SEO

by Ram Singh , Op-Ed Contributor, March 6, 2019 On February 26th, Google officially announced that it will sunset its paid-search average position metric in September 2019. This is the most significant change seen in search advertising in years. Many brands are now wondering how this will impact their costs, presence and prominence, and efficiency on

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Velocity, the False Metric of Productivity

Strategy / Good To SEO

There has been so much written about Velocity and its impact on teams yet it is one metric that eludes everyone and keeps cropping up whenever there is discussion around productivity. Is it really a metric of productivity? Let’s explore. What is productivity? As defined (n): the state or quality of being productive – the

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Google Ads’ Average Position Metric is Going Away

Industry Updates, News & Announcements, PPC / Good To SEO

Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and

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Say Goodbye to Average Position Metric in Google Ads

Marketing & Advertising / Good To SEO

Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It was an annoyance, but I diligently added it back in the various views and accounts. Then, in November, Google Ads moved the column in the

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Google Ads to sunset average position reporting metric later this year

SEO BLOG / Good To SEO

The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year. What were the signs? We can point to two key ones. The first and most significant: In November, Google introduced four new ad position metrics to indicate the percentage of impressions and impression share

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Google Rolls Out Click Share Metric & 6 More Recent Ad Updates

SEO BLOG / Good To SEO

Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’re an account manager at an agency, that’s

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