How do you measure success? This is not meant to be some sort of existential inquiry into the deeper meaning and significance of happiness. I already do a lot of that on my own blog, as well as in this space from time to time. In this case, I’m talking from a purely practical standpoint. […]
This Metric Is More Important Than Reach or Clicks Read More »
Twitter has reported its Q4 and full year 2018 performance numbers, showing an increase in revenue and a decrease in users. Source link
Twitter Reports Another Decline in Users, Shifts to Alternate Performance Metric Read More »
Moz, the popular SEO toolset, announced they have upgraded and improved how they measure their internal metric they call “domain authority,” a score given by Moz that estimates how valuable a certain domain is in terms of how well it might rank in Google or other search engines. According to the company, the upgrade, which
Moz upgrades controversial ‘domain authority’ metric Read More »
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance. But ultimately, is striving for the highest possible rate necessary – or can we simply live without it as a metric? The IAB and MRC define viewability
The myth of programmatic viewability: a metric we can live without Read More »
Knowing what to track in your marketing can help shape your future tactics. Today’s marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward. However, with the increased number of metrics available, it can be difficult to know which to incorporate in your cross-channel
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SearchCap: Google Discover ads, YouTube engagement metric & PPC tools Read More »
Achieving and maintaining a high level of customer satisfaction is important for a business to gain and maintain a competitive advantage. Your customers’ perceptions of your company or brand affect your reputation and your revenue. Interactions with service desk agents have a direct impact on a number of issues—lifetime customer value, loyalty, profitability and more—and
How Effective Is the Customer Satisfaction (CSAT) Metric? Read More »
stevepb / Pixabay The Cost per Contact metric, also referred to as Cost per Call, measures the level of financial efficiency that your service desk delivers as it supports and provides help to customers. What Is the Cost per Contact Definition? In its simplest form, Cost per Contact is the total cost of operating
Your Cost per Contact Service Desk Metric May Be Too High Read More »
Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center. “This new Ads Reporting experience will enable you to analyze dimensions
Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric Read More »
Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I’m reviewing a different type of Chart today since while reviewing Google’s Demo Account while working on some new learning materials for our members I noticed the intriguing new Conversion Probability feature Beta. Here’s what it shows for the
