Knowing how to use Instagram metrics to improve your account’s performance can seem like a daunting task, especially if you’re new to the world of data and analytics. But once you’re up to speed, Instagram metrics can be revolutionary for your growth! To help make it easier, we’re sharing the top 8 metrics worth tracking […]
The holidays are a distant memory for some—for others they’re a big looming target on the horizon 10 months from now. Whatever perspective you take, the truth of the matter is that every iteration of the holiday bonanza is an opportunity to experiment and learn. And yes, capitalize on the growing opportunity to engage and
We live in a world where we have far too much data to manage. In a single email marketing campaign, there are probably over a dozen metrics you could be tracking. All that data quickly becomes overwhelming, and it’s difficult to decide which metrics are important to track and which you should ignore. We’re here
Email Analytics: Essential metrics to track for email success Read More »
The big push from Google for webmasters to develop their sites in a more user-friendly way by making site speed a core consideration has been huge over the past few years. I am not just talking about the small ranking boost you get from having better site speed. Take a look at the amount of
12 Tips for Improving User Centric Speed Metrics Read More »
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.
Back to basics: Understanding your paid search metrics Read More »
Serina Fignole – November 19, 2018 As a digital marketer, it is important to understand where your ad(s) appear within a Google Search results page. Contrary to popular belief, Google’s average position metric is not a true indicator of where an ad appears on the page. Technically, an ad position of “1” represents that your
Google Ads Unveils Four New Search Ad Position Metrics Read More »
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them.
9 Social Media Metrics You Should Be Tracking (& How to Track Them) Read More »
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
The customer service industry is constantly changing. For CSMs in the SaaS industry, the same metrics that guided decision making and strategy even a few years ago aren’t cutting it anymore. Because customer success trends are rapidly coming and going, customer success leaders must keep their eyes open for the latest and greatest thought leadership.
E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that
Google Ads now showing cart metrics for Shopping campaigns Read More »
