Metrics

Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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The 3 Metrics that Matter (FS212)

SEO BLOG, The Fizzle Show / Good To SEO

In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance,

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Lies, Damned Lies, and Content Marketing Metrics

cognitive bias, Content marketing, content marketing metrics, Convince & Convert ON, data analysis, measurement, SEO BLOG / Good To SEO

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist

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Back to Basics: A Primer on Marketing Metrics

B2B Marketing, data and analytics, marketing data, marketing metrics, metrics, Reports & Analytics, SEO BLOG / Good To SEO

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update

SEM Industry, SEO BLOG / Good To SEO

On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should

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When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

SEO BLOG / Good To SEO

Posted by randfish How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you

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